‘OUI Bakery’ is an imaginary coffee shop concept I developed to explore branding and design.
For this project, I created a full brand identity, including illustrations, a colour palette, and product mock-ups.

‘Winekiki’ is an imaginary natural wine bar concept I created, inspired by the vibrant waterfront culture of Waikiki.For this project, I developed the logo and visual branding, focusing on designs that evoke a sense of relaxation, sophistication, and modernity.

NOOSH is a mission-driven platform that redefines traditional culinary experiences. It blends contemporary Middle Eastern flavours with storytelling and creativity, fostering an inclusive and open-minded community. As Head of Marketing & Branding , I am responsible for shaping the voice and visual identity of this dynamic food lab, creating engaging content, managing social channels, and bringing events, dinners, and cooking classes to life online.